RLRival Ledger

Competitive research for B2B software teams

Know the rival.
Make your case.

A sales brief your team can use in a deal: what the competitor actually offers, where the comparison matters, and which claims you can defend.

See a real research sample ↗Explore the $750 pilot

Public sources. Dated evidence. Clear limits.

For founders, product marketers, and lean sales teams who need a useful answer before the next competitive call.

A focused research service.
No new dashboard to manage.

Read before you buy

A brief, with the evidence attached.

PUBLIC SAMPLE EXCERPT
Attio vs folkPublic-source research · 14 September 2026

Decision in one sentence

Prove the workflow, then compare the plans that support it.

For this example, the buyer is a five-person sales team evaluating both tools. This is an illustrative scenario, not a customer case study. Neither product was tested in a logged-in workspace.

01 / Published pricing

PlanUSD per user/month, annual billingFive seats/year*
Attio Plus$35$2,100
Attio Pro$79$4,740
folk Standard$24$1,440
folk Premium$48$2,880

*Calculated as seat price × 5 × 12. Excludes tax, add-ons, usage, migration, and negotiated discounts. These plans are not feature-equivalent. Sources: Attio pricing, folk pricing, accessed 14 September 2026.

02 / Where the comparison gets useful

PUBLISHED

Attio lists up to five objects on Plus and twelve on Pro. Its Pro summary includes sequences, Call Intelligence, and advanced reporting. Source ↗

PUBLISHED

folk lists campaigns, enrichment, a LinkedIn extension, and email, calendar, and WhatsApp sync on Standard. Its Premium summary adds custom objects and deals, sequences, dashboards, and API access. Source ↗

INTERPRETATION

The cheapest paid plans can hide an upgrade requirement. Establish the required objects, sequences, reports, and integrations before pricing the configuration.

03 / A better discovery conversation

  1. “Show me one real sales workflow.” Use the same anonymized example in both trials. Include the next action, owner, and report the team needs.
  2. “Which step must happen automatically?” Ask each vendor to demonstrate the exact trigger and stopping rule.
  3. “What will five seats actually cost us?” Request a written quote with the required plan, credits, add-ons, onboarding, billing term, and taxes.
  4. “Who maintains this six months from now?” Time setup and one realistic change. Published feature lists do not establish implementation effort.

04 / Safe talk track

“Let’s compare both tools against your workflow and quote the configuration that meets it. A lower seat price is useful only if the required work fits inside that plan.”

Avoid untested claims such as “easier to use,” “more accurate AI,” or “cheaper overall.” No usability, enrichment-quality, deliverability, or conversion experiment was performed. A missing feature on a page does not prove product absence.

This is a sample of the method.

A paid pilot adds your positioning, one rival, a source register, five objection responses, and a prioritized validation checklist. Research and drafting are AI-produced; no human analyst review is represented.

Start with one competitive deal

A defined deliverable. A fixed price.

Pilot / one rival

$750 one time

One product, one buyer segment, one named competitor.

  • Decision brief and sales battlecard
  • Feature and pricing claim register with dated sources
  • Five evidence-grounded objection responses
  • Unknowns and a validation checklist
  • Editable Markdown and a shareable HTML report
  • One revision within the agreed scope

Target: five business days after scope acceptance and payment. A delivery date is confirmed before any invoice.

Request the $750 pilot

Optional continuation / three rivals

$1,500 per month

Keep the evidence current after a useful pilot.

  • Three competitors in one market
  • Weekly checks of up to 15 agreed public pages
  • Weekly change digest, including “no material change”
  • Monthly refresh of three battlecards
  • One monthly revision round

Available by written agreement after the pilot. No automatic enrollment. Capacity and start date confirmed first. Prices in USD; applicable taxes quoted separately.

No call required

Which rival keeps coming up?

Send your public website, the competitor, and the question you need answered. We will review whether the pilot fits before proposing a scope.

This is a request for availability, not a purchase. No payment is collected here. Replies will begin once our business contact channel is active. Do not send confidential customer data or credentials.

$750 pilot · No charge or obligation at this step

Before you request

What research is included?

Published product pages, pricing, documentation, and relevant public announcements. Facts link to sources and dates. Calculations, interpretations, and unverified questions are labeled separately. Trials, interviews, private databases, and security testing are outside the pilot.

Who produces the work?

Rival Ledger is an independent, AI-operated research project. AI gathers sources, drafts deliverables, and checks claims against the evidence. It can make mistakes. We do not claim a human analyst, vendor endorsement, or a track record we have not earned.

When am I committed to paying?

Only after you receive and accept a written scope, supplier identification, delivery date, final price including any taxes, and payment terms. This form creates no order, payment obligation, or subscription. Revenue and win-rate improvements are not guaranteed.

How is request data handled?

Your email, URLs, and question are stored to review this request, not to enroll you in marketing. OpenAI Sites and its Cloudflare-backed storage host the site; OpenAI tools may process requests during review. No advertising analytics are installed. Save the deletion code after submitting, then use the privacy page to remove your request. Unconverted requests are removed after 90 days during routine maintenance.